Globalization and Cultural Homogenization Essay
1497 WordsMay 21st, 20136 Pages
The rapid development of economic globalization and cultural globalization enhances cultural transaction between different countries. Even though in this process culture between different countries still has its own characteristic on the whole, the cultural homogenization has been presented in social life, especially in the media industry. This essay will discuss the definition of globalization and cultural homogenization, and the popularity of Hollywood movies in China, the phenomenon of convergence of TV programmers between different countries and Japanese anime elements in video games around the world will be given as examples to demonstrate the homogenization of media culture.
Culture includes many aspects in people’s daily life such…show more content…
According to McChesney (2001), The rapid development of information technology further accelerates the process of globalization. It is easier for people to get media sources from different countries online for entertainment. From the page design to the organization of the content and the various functions of scheduling, the designing of many website have a high degree of consistency. People prefer to watch high clicking rate programs in Internet. National TV station also promotes to make the popular TV shows in order to improve the audience rating. In the process of TV program making, cultural and art workers’ copy or clone becomes a safe and efficient way in media. As a consequence, globalization makes media cultural homogenization a general form in media programs.
For instance, the most influential media cultural phenomenon in 2012 is “The Voice”- a singing competition show began in the Netherlands to choose good singers from the public. Audiences were attracted by its novel and exciting competition mode. It had high click rating in the YouTube and achieved a great success in the world wide media industry. TV stations in different countries like Chine, Australia, and U.S. also hold the same singing competition. “The Voice” has already become a media brand. Although the influence of this program in different countries are not the same, but the forms them themselves have strong homogeneous
Essay The Phenomenon of Cultural Globalization
747 Words3 Pages
The term "globalization" is commonly used to describe the increased mobility of goods, services, labor, and technology throughout the world. Globalization is a social change; it is really an increase in connections among societies and their elements. Globalization has become identified with a number of trends, most of which developed in the period after World War II. The developments of technology, organizations, legal systems, and infrastructures helped enable this movement to occur, thus leading cultures toward the idea of modernity. The ongoing "globalization debate" confronts the world of social sciences with a series of theoretical and empirical challenges.
One could feasibly determine that the term "globalization" means to…show more content…
In return, these "depictions or portrayals" of cultures have ignited heated debates amongst the international communities surrounding the concepts of cultural globalization.
Cultural imperialism also referred to, as "Americanization," or "westernization," is a homogenization that critics insist the mass media is to be blamed for. The cultural imperialism debate becomes highly important shortly after the decolonozation begins to produce dozens of new states in Africa, Asia, and the Pacific (Lechner and Boli: 287). Hence, with the formations of new states, come the births of new cultures.
During this particular time period in history, the "politico-military" can no longer exercise their forces in the same manner as before. Therefore, the neo-colonialists began using symbols and psychological control as a means of force. These individuals carry this process out via global telecommunications systems, especially by the "proliferation" of television.
As previously mentioned, heated international debates stem out of the media's portrayal of societies, as well as new commissions of concerned individuals, challenging the cultural imperialism debate. During the 1970's the membership grew to more than ninety countries (nonaligned nations) plus several regional groups and represented a majority in various United Nations bodies. These UN agencies embraced a "developmental ideology," meaning that high priority would be given