Public Relations Example Cover Letter

PR Manager Cover Letter

Pr Managers are responsible for managing their clients’reputations and communicating on their behalf. These professionals are found across all sectors and may work in-house or in consultancies. Typical Pr Manager duties include developing and implementing public relations campaigns, writing and distributing press releases, monitoring media coverage, supporting and improving organizational culture through internal communication, organizing a range of events, and handling crisis situations.

Based on our collection of sample cover letter for Pr Manager, essential qualifications for the job are:

  • Strong communication and interpersonal skills
  • Excellent writing abilities
  • Tact and diplomacy
  • Time management and multitasking
  • The ability to work under pressure
  • Stamina and perseverance
  • Computer proficiency and an interest in digital technologies
  • Knowledge of current affairs and business acumen

An example cover letter for Pr Manager showcasing similar skills and experience is available below.

For help with your resume, check out our extensive PR Manager Resume Samples.

Dear Mr. Cook:

As a Public Relations executive with a reputation for delivering measurable results for major global companies, Center Stage’s recent opening for a PR Manager immediately captured my attention. With 13+ years of experience orchestrating all facets of high-impact PR and communications strategies, I am confident that I will significantly contribute to the success of your team.

From developing strategic communications initiatives and collateral to overseeing press release deliveries as an effective media liaison, I excel at generating effective and positive organizational exposure and enabling the success of dynamic media campaigns. With the capacity to employ persuasive communication skills to influence public perceptions and my proven history of developing trusting and lasting key media and client relationships, I am prepared to substantially impact the success of your organization. Furthermore, my expertise in agency and business development, strategic account leadership, client engagement, and global event management will certainly render me an immediate asset to your company.

Highlights of my experience include the following:

    • Leveraging results-driven management talents to skillfully lead PR business efforts and staff performance; holding senior-level PR leadership roles since 2003.
  • Spearheading communications operations—including press releases, brochures, websites, and newsletters—while developing and implementing strategic plans to drive brand messaging, event coverage, and positive media results.
  • Managing press relationships and pitching stories to enhance organizational exposure and generate public interest and attention.
  • Possessing a deep knowledge of social media marketing, relying extensively on channels such as blogs, Twitter, and LinkedIn to drive promotional campaigns and audience awareness.
  • Demonstrating expertise in large-scale event planning and execution as well as outstanding verbal and written communication skills while thriving in deadline-driven, fast-paced environments.

With my expertise in managing communications and PR programs, I have inspired my staff to leverage innovation and creativity with each project we tackle, a focus I would be pleased to bring as a member of Center Stage’s team. I look forward to discussing the position and my qualifications in further detail. Thank you for your consideration.

Francine J. Wilson

Public Relations Cover Letter Example

People who work in public relations manage communications between an organization and the public. This can involve getting a company media attention, reinventing a brand image, or making sure a company's message is expressed clearly and sympathetically. Strong communication skills, both verbal and written, are required for a position in PR.

What to Highlight in Your Cover Letter

In your cover letter for a public relations position, you'll want to emphasize these skills, as well as any past public relations experience you may have.

You should also try to “echo” any industry-specific keywords used in the job advertisement, since many employers use automated applicant tracking systems to scan cover letters and resumes for these phrases; job applications which are rich in these keywords are more likely to secure interviews than those which are not.

Other public relations skills and keywords you may want to empathize include: media content creation, web analytics, SEO, content curation, blogging, social media management, social media releases (SMRs), social channel development, digital marketing, marketing communications, brand communications, brand management, account management, business storytelling, event planning, client relations, relationship building, project management, networking, strategy development, strategic planning, copy writing, copy editing, press releases, and speech writing.

If you have any relevant success stories, such as increasing media mentions of your company, upping the number of followers on social media forums like Facebook or Twitter, or creating a strategy around a launch, you should mention them in your cover letter.

Try to quantify these examples with percentages or dollar figures if at all possible.

Below is an example of a cover letter for a job in public relations. Use this as a guideline: your cover letter should be specific to your own experience, as well as closely targeting the requirements of the job you are applying for.

Keep in mind that your potential employer will be looking not only at the information you provide, but also at the way in which you express yourself. Cover letters are, first and foremost, strategic marketing documents; their two primary purposes are to ensure that your resume gets read and that you land a personal interview. Particularly in a field like public relations, you will be evaluated on how well you “sell” yourself to your audience and how successfully you demonstrate how your qualifications and experience can best serve the employer.

Your primary task then, in writing a cover letter for a public relations job is to be able to very persuasively say “This is what your organization needs and this is why I’m the best person to fulfill these needs.” Succeed in this objective, and interviews will follow.

Public Relations Cover Letter Example

Your Name
Your Address
Your City, State, Zip Code
Your Phone Number
Your Email


City, State, Zip Code

Dear Mr./Ms. Last Name:

With so many individuals applying for a position within your organization, how can you decide who is the best candidate? If you're seeking an individual who merely performs the work assigned, without any innovative leadership of their own, then I am not the person to call.

However, if you seek a capable, creative, team-oriented person with a dynamic outlook on life and a strong desire to succeed in Public Relations, then you should review my enclosed resume.

As you will note, I have solid interpersonal skills, with the ability to interface with individuals at all levels. I also have strong talents in creating, writing, and producing communication pieces. My organizational skills have allowed me to prioritize schedules and consistently complete projects within challenging time and budget guidelines.

Finally, my 15 years of experience in broadcast journalism has allowed me to develop exceptional skills in thinking on my feet, community outreach, and public relations.

I know I will make a positive contribution to [Company Name], and look forward to discussing my capabilities in more detail.

I am available for a personal interview at your convenience. I know you are busy and have many applications to review, so please let me know if you would like to further discuss your requirements and my ability to meet them.

Thank you for your time and consideration.


Your Name

More Sample Cover Letters
Here you will find cover letter samples for a variety of career fields and employment levels, including an internship cover letter sample, entry-level, targeted, and email cover letters.

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